A first-of-its-kind distributed messaging service, providing relevant resources to spread Democratic messaging across Texas — the battleground of battleground states.
Bluebonnet Project is a strategic initiative by the Texas Democratic Party to increase visibility and support for Democratic policies and candidates throughout the state of Texas.
Bluebonnet Project ads will highlight Democratic victories, plans, and proposals that benefit Texas families, while also increasing visibility for grassroots groups — helping to build a stronger connection between the Texas Democratic Party and local communities.
Inspired by the prolific fields of our beautiful state flower, Bluebonnet Project aims to similarly beautify the entire state with Democratic messaging by placing advertisements across various media channels, including billboards, radio, newspapers, television, and digital platforms.
A new collaborative effort between the Texas Democratic Party, and local Democratic grassroots organizations and county parties.
The Texas Democratic Party
will provide professional, high-quality creative assets for advertisements, and guidance and training on ad placements.
Local grassroots groups
will raise funds to place the ads, identify media channels, and manage the actual placement of the ads themselves.
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